Often it might be the name of the city or some other name specific to this location. First the user is shown the current site name and asked if it is to be changed:
Site Name: xray 17 alpha zed ninety five tango Change (Y/N)?If the user enters Y for YES the following prompt appears:
New Site Name (40):Enter a new site name, using up to forty characters.
The site name may include numbers, letters and/or spaces.